MAURICIO DEL MORAL / PORTFOLIO / WORK
MY PORTFOLIO

Selected work.B2B Tech.B2C Publishing.360° Integrated Marketing.One goal: Business Impact.

01
LE BACKYARD

B2B TECH · GROWTH MARKETING · DEMAND GENERATION · MARKETING OPERATIONS2022–2026

B2B Growth Engine

Built for a multi-market tech agency, connecting positioning, SEO, Google Ads, landing pages, lead qualification, CRM, automation and reporting around high-value sales opportunities.

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SELECTED EVIDENCE
  • 500+Qualified leads
  • UP TO 80B2B leads per month
  • 3 → 9Google Ads Quality Score
02
EJEMPLODE / EDUCATIONAL PUBLISHING NETWORK

B2C · ORGANIC GROWTH · SEO · DIGITAL PRODUCTS · AI SEARCHFOUNDED 2007 · REBUILT 2026

B2C Publishing & Organic Growth

Built a proprietary CMS, led eight writers and grew an advertising-funded educational publishing network. Rebuilt Ejemplode in 2026 with WordPress, topic clusters, learning routes and tools.

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SELECTED EVIDENCE
  • 1.1B+Historical page views on Ejemplode
  • 30+Digital properties
  • AI workflows2026 modernization
03
RUFF MEDIA

B2C · B2B · 360° MARKETING · BRAND COMMUNICATIONS · ACTIVATION2006–2019

360° Integrated Marketing

Brand strategy, digital experiences, sponsorships and live activations connected across the funnel. Co-founded the agency and combined client leadership with hands-on execution for B2B and B2C brands.

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SELECTED EVIDENCE
  • ≈700KHornitos community at peak
  • UP TO 2,200Event attendees
  • B2B + B2CInternational brands
> THE THINKING BEHIND THE WORK

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