MARKETING, GROWTH & COMMUNICATIONS

The career behind the work.Founder. Marketing leader.Still hands-on.

I have built businesses, led teams and worked directly on the details. Across B2B tech, educational publishing and integrated brand marketing, strategy and execution have always been part of the same job.

CAREER MAP / 2006–2026

Different chapters. Overlapping paths.

Two founder-led ventures and an in-house marketing leadership role.

Ruff Media2006–2019
EjemplodeFounded 2007 · Rebuilt 2026
Le Backyard2022–2026

Founder-led projects overlapped. The spans show calendar history, not continuous full-time allocation. Ejemplode research began in December 2006, before its 2007 launch.

2026 / PUBLISHING MODERNISATION

Rebuilding platforms I know from the inside.

I returned to my publishing network with years of audience knowledge and AI-assisted development. The work brings together product judgement, technical SEO and practical execution.

Explore the 2026 rebuild
  1. 01

    Migrate the foundation

    Move Ejemplode from its custom CMS to WordPress, with content consolidation and a clearer URL and page structure.

  2. 02

    Improve the reader’s path

    Organise pillars, clusters, related content and learning routes around the task or question.

  3. 03

    Build useful tools

    Add tests, calculators and practical formats; review search performance and AI-feature visibility separately.

September 2022 – January 2026

Le Backyard

Head of Marketing

  • B2B Tech
  • Growth Marketing
  • Marketing Operations
See the work

Built the acquisition and lead-management process.

A Paris-based software agency working across France, Mexico and African markets. I connected marketing activity with the commercial follow-up needed for high-value projects and long sales cycles.

Direction & accountability
Developed the marketing plan, reviewed agency performance and shifted the conversation from clicks and impressions to relevant commercial opportunities.
Teams & partners
Managed advertising agencies and SEO copywriting, changed partners when the work did not match the business, and became increasingly hands-on.
Hands-on delivery
Optimised the website, SEO and landing pages; configured the CRM from zero; built qualification, scoring, email follow-up, automation and reporting. Also managed Sortlist visibility campaigns.
Up to 80B2B leads per month
€20K+Typical project value
500+Qualified paid and organic leads

Figures recorded during the engagement. Lead volume and typical project value do not represent attributed revenue.

2006–2019

Ruff Media

Co-founder & Marketing Director

  • B2C & B2B
  • 360° Integrated Marketing
  • Client Leadership
See the work

Led the client relationship and stayed close to the work.

I co-founded the agency with a partner. We began with digital reference products for pharma and agriculture, then expanded into medical congresses, digital brand experiences, launches and integrated activations.

Brand & client leadership
Directly managed Jim Beam and Tequila Hornitos, maintained client and international corporate relationships, and translated brand direction into local execution.
Multidisciplinary delivery
Coordinated creative, production, media, PR and venue-activation partners. Work spanned digital content, sponsorships, live experiences and relevant commercial actions.
Hands-on digital work
Developed software for Absolut touchscreen displays and designed brand websites. Agency projects also included augmented reality, the Absolut 100 app and its promotion.
4Major Alcon congresses
≈2,200Doctors at the largest congress
3Hornitos MTV Unplugged activations

Alcon work also included smaller events. The MTV Unplugged work covered sponsorship activation and social dynamics, not concert production.

WHAT I BRING TO THE NEXT ROLE

Direction, leadership and delivery.

01

Set the direction

Turn the business context into a marketing plan, a clear offer and priorities across acquisition, content and brand communication.

Marketing plans · Positioning · Market adaptation
02

Lead the people

Align writers, designers, agencies, sales teams and international stakeholders around the same objective and clear responsibilities.

Team development · Agency management · Client relationships
03

Build and improve

Work directly on websites, content, CRM processes and automation, then use evidence to decide what to improve next.

SEO & UX · CRM & automation · Measurement
THE COMPLETE PROFESSIONAL PROFILE

Continue on LinkedIn.

For my full professional timeline, background and direct contact.

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