I combine strategy, hands-on execution and cross-functional coordination to turn marketing work into operating systems.
Founder-led projects operated in parallel across different periods.
Head of Marketing / B2B Growth Lead
Rebuilt the B2B growth foundation for a custom software agency.
SEO performance, paid demand, landing pages and CRO, lead qualification, CRM operations, reporting and marketing-sales alignment.
Founder & Organic Growth Strategist
Built and operated a Spanish-language educational content platform.
Search intent, information architecture, editorial systems, content clusters, internal linking and long-term SEO maintenance.
Founder & Marketing Director
Led digital strategy, activations and launch delivery for consumer brands.
Brand-manager and global-team relationships, digital strategy, production, budgets, social communities, live activations, retail mechanics and multi-agency coordination.
My work sits between strategy and execution: defining the direction, building the operating structure and coordinating the work needed to move it forward.