Senior Marketing
Professional.

I connect strategy, brand, content and digital acquisition to drive business impact.

And I stay hands-on through execution.

EXPLORE MY WORK

Different challenges. Business impact.

SELECTED WORK / 01—03

Le Backyard's French mobile app development landing page

DEMAND → SALES OPPORTUNITIES

B2B acquisition engine.

Le Backyard

I connected SEO, paid media, landing pages and CRM to generate qualified demand. Lead quality and closed-sale feedback helped guide acquisition and budget decisions.

500+ qualified leads300+ paid · 200+ organic · up to 80 B2B leads/month at peak

EXPLORE THE CASE

ORGANIC GROWTH → PUBLISHING BUSINESS

SEO: from zero to 1.1B+ page views.

Ejemplode

I built an ad-supported publishing business from scratch. Content, SEO and technology turned search demand into an audience and a source of revenue. Now rebuilt for a new search landscape.

An audience. A business. Since 2007.1.1B+ cumulative page views · historical AdSense records

EXPLORE THE CASE

BRAND STRATEGY → LIVE EXPERIENCES

Brands people can experience.

Ruff Media

I brought campaigns to life through product launches, digital experiences and events. Working with clients, agencies and specialist teams, I connected brand objectives with local execution.

Absolut · Jim Beam · Hornitos · AlconConsumer-brand activations and B2B medical congresses

EXPLORE THE CASE

THE EXPERIENCE BEHIND THE WORK

Across disciplines.
Across the table.

I’ve worked as a founder, in agencies and in-house, bringing together clients, multidisciplinary teams and specialist partners.

My experience spans international brands, B2B technology and digital publishing, with deep expertise in SEO and organic growth.

EXPLORE MY EXPERIENCE

INSIDE A MARKETING DECISION

Explore how I think.

Choose a challenge. Change the conditions. Follow the decisions.

ENTER THE EXPERIENCE