EJEMPLODE / EDUCATIONAL PUBLISHING NETWORK
Building an educational publishing business. Rebuilding it for a new search era.
I built the CMS, developed the search strategy and led the editorial team behind Ejemplode. In 2026, I rebuilt the platform around clearer content, learning routes and practical tools.
Page views and ad impressions are archived AdSense totals for Ejemplode alone, not current traffic or network-wide totals.
> FOLLOW THE PATH_
A specific need beat a bigger keyword list.
I started with long-tail searches and grew into competitive, high-demand keywords.
In December 2006, I began exploring how websites could earn revenue. I built a keyword-research tool that queried Yahoo Overture, expanded the results into more searches and uncovered long-tail demand.
Small sites answering questions about letters, memorandums and language attracted more traffic than my much larger experiments in hotels, insurance and mortgages. That observation became the foundation of Ejemplode.
Over time, the site ranked for highly competitive terms attracting thousands of searches. The strategy grew from answering specific questions to covering broader topics in depth.
The experiments that changed my approach
My first experiments used automated, scraped-content sites and short-lived SEO tactics. Rankings disappeared quickly, making the model labour-intensive and fragile. I shifted to original educational publishing and built a proprietary CMS to support a more durable business.
I built the platform and the publishing operation.
A proprietary CMS.
Website development, publishing infrastructure and keyword research tools, connecting the technical product with the content business.
Eight writers at once.
I trained the team to write for the web, search engines and readers, and handled editorial review and on-page SEO.
An advertising-funded network.
SEO, internal linking, off-page work through blog networks and backlinks, and AdSense monetisation across 30+ sites.
- 01
Research
Search demand, long-tail queries and reader intent.
- 02
Brief & train
Web writing, SEO and a useful answer for the reader.
- 03
Write & review
Eight writers, with my editorial review and on-page SEO.
- 04
Publish & connect
Custom CMS, internal links and off-page promotion.
- 05
Measure & improve
Search visibility, readership and AdSense monetisation.
Content, technology and commercial ownership.
This was my own publishing business. I was responsible for what we built, how we published, how readers found it and how it earned revenue.
More than a billion page views. One website.
VIEW FULL SIZE ↗THE TURNING POINT
Scale did not make the platform future-proof.
Traffic and revenue declined over time. I made isolated improvements to content clusters and internal links, but the legacy platform needed a deeper rebuild.
The archive had once held roughly 8,000 articles. A full overhaul was a substantial investment, and I deferred it until 2026. The recent migration started from a smaller inventory of about 2,800 articles.
Rebuild the product, not just the homepage.
With Codex supporting implementation, I migrated the proprietary CMS to WordPress and reworked the content inventory, navigation and learning experience.
BEFORE
Custom CMS
Ageing design, weak architecture and an oversized content inventory.
~2,800 articlesREBUILT
WordPress
A smaller inventory organised around topics, learning paths and practical tasks.
~1,800 articles
VIEW FULL SIZE ↗WHAT CHANGED
From a collection of articles to a connected learning experience.
- Content pruning and consolidation
- Topic clusters and pillar pages
- Learning routes and related content
- Tests and calculators
- Updated UX and content presentation
Topic / pillar page
UnderstandExplanations & examples
Follow a routeConnected learning steps
Apply & practiseTests & calculators
Related content and internal links connect the next useful step.
A guide with a clear next step.
VIEW FULL SIZE ↗Calculate and understand why.
VIEW FULL SIZE ↗Visibility is growing again.
The first results following the rebuild show an increase in search visibility and clicks. These are early observations, not a claim that historical traffic levels have returned.
GENERATIVE AI SEARCH
189K impressions
1 June to 2 September 2026
The report’s final daily value approaches 19K impressions, compared with a much lower baseline earlier in the period. These are impressions in generative AI features, not visits.
VIEW FULL SIZE ↗SEARCH PERFORMANCE
10.6K clicks / 2.23M impressions
Both clicks and impressions rise toward the end of the displayed period. Search impressions and AI-feature impressions are shown separately, not added together.
VIEW FULL SIZE ↗One body of experience. Different rebuilds.
The modernisation work started with Cartas de Recomendación, then CartaDe and 10ejemplos, before Ejemplode. Each site had its own content and product needs.
Cartas de Recomendación
VIEW FULL SIZE ↗The first site in the modernisation sequence. Its current experience helps readers choose a letter, prepare a draft and adapt an editable template.
VISIT THE SITE ↗CartaDe
VIEW FULL SIZE ↗A document-focused experience organised around the task: employment, personal letters, requests, authorisations and other practical writing needs.
VISIT CARTADE ↗10ejemplos
VIEW FULL SIZE ↗Updated navigation, a new homepage and recent URL changes with 301 redirects. The content migration is incomplete, and this site has not yet shown the same recovery as Ejemplode.
VISIT 10EJEMPLOS ↗SEPARATE SITE / TECHNICAL SEO
Paraimprimir.org
I corrected a technical SEO issue. Around three weeks later, the site’s search performance increased sharply.
22.1K clicks781K impressions
Totals for the captured report, not the uplift or a three-week total. The sequence is observed; the chart alone does not isolate causation.
VIEW FULL SIZE ↗