INSIDE A MARKETING DECISION

See what I see.

Follow the connections. Change the conditions.
See why the next move changes.

LE BACKYARD / ACQUISITION & FOLLOW-UP
01 / THE REASONING

Analyse the data. Find the problem.

Connect the data. Decide what to change.

I combined Google Analytics and Google Ads in Looker Studio. I analysed keywords, spending and conversion trends, then reviewed lead quality to look beyond clicks and impressions.

THE QUESTION I ASK

Is the problem acquisition, conversion or follow-up?

DATA ANALYSIS / ACTIVITY VS VALUESELECT A PART TO INSPECT ↙
Something is missing.
A fragmented handoffIllustrative map, not live data
CHANGE THE CONDITIONS

What if the budget cannot grow?

Your pace. No right answers. Explore the decisions, not a quiz.

CONTINUE EXPLORING / SEARCH & DISCOVERYWhere is the next growth opportunity?EXPLORE ANOTHER DECISION / BRAND EXPERIENCEWhat should the experience achieve?
REASONING IS NOT EVIDENCE

This is how I think.
The case shows what I did.

A reconstruction based on my work at Le Backyard. The budget constraint is a hypothetical variation, not a claim about its historical budget or results.

Explore Le Backyard
Explore the other marketing scenarios
01 / B2B ACQUISITION & CRMTurn enquiries into qualified opportunities.02 / SEO & CONTENT STRATEGYMake useful content easier to discover.03 / INTEGRATED BRAND MARKETINGConnect the brand idea to audience action.04 / MARKET ENTRY & ADAPTATIONLearn what changes before scaling a market.