I am looking
A business need to explore.
ROLE + NAMED INTEREST AREAEVENT MARKETING / FUNCTIONAL PROTOTYPEEvent Lead
Event Lead
Generation
Use technology and creativity to identify attendee needs and start relevant sales conversations.
A playful allocation exercise becomes a concrete business brief. The participant gets a useful next step; the proposed follow-up gives Marketing and Sales better context.
TRY THE EXPERIENCE ↓An event concept and working prototype. No event results or generated leads are claimed.
01 / Invite participation
Make priorities visible with 100 fictional credits.
02 / Understand the need
Ask about a specific challenge, current context and timing.
03 / Offer a relevant next step
Give the participant a brief and an optional route to a specialist.
PRIORITY / 100● ● ●
INTERACTIVE DEMO · 1 / 3
Your priorities.
Where would you invest 100 innovation credits?
ALLOCATED 100 / 100
Moving one slider redistributes the rest. Credits express interest, not financial budget.
Predefined guidance. No AI, calendar or CRM connection. Nothing is sent or stored after you leave.
Capture context, not just a badge scan.
PARTICIPANT INPUTInterest + challenge + timing
The person selects a topic and explains what they need to solve.
USEFUL TAKEAWAYA conversation brief
A summary and suggested first step help them frame a discussion.
PROPOSED COMMERCIAL HANDOFFRelevant, voluntary follow-up
With permission, route the request to the appropriate specialist. Sales validates fit and opportunity.
A deployed version would need an authorized registration and CRM integration. Contact details, follow-up permission and event participation should remain distinct.
CONNECT THE DIGITAL AND PHYSICAL EXPERIENCE
Help people find the right conversation.
A role and an interest area can also guide face-to-face introductions. Named meeting points and facilitators connect attendees with peers and specialists.
I can share
Experience that could help someone else.
ROLE + NAMED INTEREST AREAI can advise
A designated specialist in this topic.
ROLE + NAMED INTEREST AREABefore
Invite registered attendees to identify interests.
During
Explore needs and facilitate introductions.
After
Follow up on requested conversations and review Sales acceptance.
Digital thinking. Experience on the ground.
At Ruff Media, I connected social participation, brand content and live activations. This newer prototype applies that perspective to B2B events and sales conversations.